Manage and exploit deployments of Wi-Fi and IoT infrastructures in tourism destinations, obtaining real-time analytics of urban mobility.
Connect the digital world to the physical world and analyse loyalty data (connection to network, repetition) based on Wi-Fi, together with survey data and interactions with information, gamification, augmented reality and/or contextual marketing campaigns provided by interconnection with the Wi-Fi network (via captive access portal to the service).
Influence tourist behaviour thanks to the exclusive communication channel that provides interconnection with the Wi-Fi network (via captive access portal to the service) and handling of information obtained (CRM of the DESTINATION) allowing subsequent PUSH communications (in the case of interaction with apps), and/or SMS, instant messaging using WhatsApp, Messenger, etc. (in the case of obtaining a mobile number) and/or vial MAIL marketing (in the case of mail opt-in obtained from the user by direct action or interaction with social login, Wi-Fi access with social networks), all in strict compliance with the latest GDPR regulations.
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