The Project

Leading the DTI transformation, eighteen years of experience, success stories and international awards endorse our trajectory.

THE WIONGO PROJECT

The overall objective of the project is to make possible the transformation of any tourism destination into a smart tourism destination, at no cost to the administration or citizens, through the inclusion of the town/city in WIONGO’s Nationwide Smart Destination Rollout, which includes the design of the smart destination project, installation and deployment of the free municipal smart Wi-Fi network -the technological base/platform- its maintenance and management, as well as the integration of IoT/big data/mobile marketing services, making the project sustainable from day one, thanks to sponsorship agreements with third parties.

NOMINATION
OF THE WIONGO PROJECT

Among the three best urban Wi-Fi deployments in the world by the Wireless Broadband Alliance

The Spanish company WIONGO, together with the City of London and the South Korean telecommunications operator KT, were nominated for the Wireless Broadband Alliance Industry Awards 2018, in the category of Best Connected City Deployment.

CONNECTIVITY,
AN ESSENTIAL REQUIREMENT

Communication among people, organisations and businesses is carried out using mobile devices that are permanently connected to the internet.

The basic requirement of a Smart Tourism Destination (DTI for its acronym in Spanish) is to provide a top-quality, public, free wireless connection so that the needs of residents, tourists, businesses and institutions can be met.

WIONGO has 18 years of experience in implementing public Wi-Fi connectivity.
foto borne
Figure 1. Wi-Fi access point installed on Paseo del Borne in Palma
Figure 2. IoT environmental sensor installed in the Port Authority of Palma’s headquarters

SENSORS,
MEASURING WHAT IS IMPORTANT

The Internet of Things (IoT) are devices that work autonomously, connected to the internet. These sensors are important for DTIs because they provide real-time information about the environment, street furniture and mobility flows of tourists, visitors and residents. WIONGO uses connectivity to strategically install them according to the needs of each destination.

BIG DATA, THE VALUE
OF INFORMATION

The combination of connectivity and sensors provides continuous data about different areas (big data). To obtain quality information the data must be interpreted and visually related and structured.

This process provides a high added value for meeting objectives of governance, sustainability, efficiency and cost-effectiveness, essential to society in the 21st century. All this, strictly complying with legislation.

Figure 3. Real-time dashboard heat map of geolocated users in Palma

EXPERIENCE,
THE BEST ADDED VALUE

Mallorcawifi.com is the project (the seed of WIONGO) that made Majorca into a Smart Island and a Smart Tourism Destination, thanks to the largest municipal free wireless internet connection in Europe for tourists and residents. The annual figures speak for themselves:

Mallorcawifi.com, el proyecto (semilla de WIONGO) que transformó a Mallorca en una Smart Island y Destino Turístico Inteligente, la conexión a Internet Inalámbrica Municipal gratuita para turistas y residentes más grande de Europa. Las cifras anuales hablan por sí solas:
Figure 4. Smart Island Majorca deployment map

SMART TOURISM DESTINATIONS, SMART ADVERTISING

The combination of a new Wi-Fi advertising media/channel with massive reach that allows a complete and comprehensive contextual mobile marketing experience, linked to information processing (big data), which enables the detection, analysis, segmentation and prediction of mobility flows of people, makes it possible to increase advertising effectiveness to new, previously unimaginable, levels.
Figure 5. Smart WiFi full branding sponsorship on Palma’s tourism Chatbot