Platform

Take the opportunity to reach millions of customers exclusively. At the right time and place with an accurate measurement of your ROI.

Among many other aspects, our platform allows SPONSORS to:

PERSONALISE THE SERVICE’S WELCOME PAGE

Our service allows the complete personalisation of the Wi-Fi login process of any visitor

Welcome pages and social login options can be made-to-measure, providing:

Complete control
of the amount of information to be collected on starting the session and obtaining the desired free Wi-Fi connection.

Complete personalisation
of the captive access portals to the service, which can be differentiated according to SSID (virtual Wi-Fi network), geolocated zone, language, time slot/day, operating system, access device, etc.

Figure 6. Example of captive access portal, 100% customisable

GROW THEIR DATABASE (CRM OF THE DESTINATION)

Figure 7. Practical example of the CRM of the DESTINATION

Add thousands and up to millions of new subscribers to marketing lists

When users log on to our free smart Wi-Fi networks, they expressly accept to opt-in to marketing. Our platform automatically collects their name, age, gender, location and Facebook interests and those of other social networks and adds them to the CRM of the DESTINATION.

OBTAIN OWNERSHIP
OF THE DATA

All of the data (big data, CRM of the DESTINATION) collected by the platform will be the property of the SPONSOR

and comply with privacy laws worldwide. WIONGO offers 100% ownership of the data and will never sell or share the information with third parties without the sponsor’s permission.

OBTAIN DEMOGRAPHIC REPORTS

Obtain demographic, interest and location information for potential customers

Create up-to-date reports on the demographics of visitors, including age and gender, as well as the cities or postcodes of where they live, websites and social networks they like and other details.

Figure 8. Example of a demographic report by specific location

KNOW YOUR CUSTOMERS

Our platform reveals the visits and behaviour of your potential customers

The information contained in the CRM of the DESTINATION provides a detailed, global view of each potential customer, which can at the same time be used for personalised marketing and promotional activities with specific objectives.

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Figure 9. Example of user profile according to specific criteria

CARRY OUT REAL-TIME CAMPAIGNS AND EVENT PROMOTIONS

Use our tools for ultra-targeted emails, SMS marketing and event promotions

Interact with your customers at the exact time necessary for the campaign, at the moment they open a specific site, whilst they are on the site or just after they have closed it. Maximise your return by communicating with customers at the best time and place.

Figure 10. Practical example of the mail marketing tool

CARRY OUT MORE INTELLIGENT ON-LINE ADVERTISING CAMPAIGNS (RE-TARGETING)

Use our integrated advertising platform to target audiences on Google, Facebook, Instagram, Twitter, YouTube, etc. and to optimise the purchase of media

We provide a behavioural re-targeting platform for the physical world. As visitors logoff the specific sites, you can continue showing them your adverts on-line on Google, Facebook, Instagram, Twitter, YouTube, etc.

After the campaign, the impact can be measured, as can the increase in visitor numbers and the number of visitors who return to the specific sites.

OBTAIN HOT-SPOT MAPS AND BEHAVIOURAL PATTERNS

Understand what sites your customers have logged on to and how long they were on for, even if they are not connected to the Wi-Fi

The anonymous information of user mobility flows and the associated analyses are captured, even when users are not connected to our Wi-Fi service.

Obtain reports on visits, waiting times, the routes most used and mobility flows with heat maps that provide predictive forecasts and automatic alerts.

IDENTIFY YOUR EXACT AUDIENCE

Use the powerful filters on our platform to manage all of the CRM of the DESTINATION’s information

Focus on a specific audience.

Create highly-segmented user lists based on specific criteria to obtain the greatest return on your marketing activities.
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MAXIMISE YOUR ROI

Analyse your return on investment by knowing your potential customers and their mobility flows

WIONGO enables you to evaluate the exact return on your marketing activity investment.

We go further than the number of times a site is accessed or the clicks made, understanding the real number of customers who access your specific sites, before, during and after you have carried out your campaigns.

Unlike other solutions, this valuable feature is exclusive to our service, thanks to the deployment of our network infrastructure in the municipal street furniture.

WIONGO Leading Smart Destinations,
SLU
 CIF. B-57087520

Avda. Ada Byron, s/n – Edificio ESTEL PARC BIT (Illes Balears) • 902 50 22 88 • https://www.wiongo.com • info@wiongo.com

 

Sponsorship Contact:

Mauricio Socias, CEO & Founder
msocias@wiongo.com

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